Our Story

Born from a different orbit

We got tired of energy drinks that spiked hard and crashed harder. So we made something better — built around what your body actually needs.

The problem with
the category

In 2022, two friends — both obsessed with performance and gut health — realized every energy drink on the market was making the same tradeoff: great energy, terrible ingredients. Sugar crashes, jitters, and a gut that paid the price.

They asked a simple question: what if an energy drink actually worked with your body? What if the caffeine was clean, the gut support was real, and it still tasted incredible?

Eighteen months of formulation. Dozens of test batches. Three flavors that survived the cut. Cosmic Energy launched in 2024 — and the frequency has been growing ever since.

"
We didn't want to build another energy drink. We wanted to build the one we actually wished existed — clean, honest, and genuinely good for you.
— Co-founders, Cosmic Energy

How we got here

The journey

2022

The Idea

Two founders, both frustrated with the energy drink category, start sketching a cleaner alternative. The mission: natural caffeine, prebiotic support, zero sugar, real flavor.

Early 2023

Formulation Begins

Partnering with a food scientist and a flavor house, the team runs 40+ formulations. Most get cut. One survives: Ion Citrus Burst — electric, clean, and unlike anything already on shelves.

Late 2023

First Production Run

500 cases. Handed out at a local 5K, a gym, and a college library during finals week. The response is immediate — people finish a can and ask where to buy more.

2024

Official Launch

Cosmic Energy goes live direct-to-consumer with Ion Citrus Burst. The response is immediate — people finish a can and ask where to buy more. Subscribe & Save launches shortly after.

2025

What's Next

Regional retail conversations underway. New flavors in development — Ion Citrus Burst is just the beginning. The frequency keeps expanding.

What we stand for

Our principles

01
Honest Ingredients
Every ingredient is on the label for a reason. No proprietary blends, no hiding behind vague "energy complex" language. What's in the can is what it says.
02
Gut-First Thinking
We put prebiotic fiber in every can because we believe energy and gut health shouldn't be a tradeoff. Most brands ignore this. We built around it.
03
Recyclable Always
100% aluminum cans, infinitely recyclable. We're not perfect yet, but sustainability is embedded in every packaging and logistics decision we make.

The people behind it

Meet the crew

MK
Marcus Kim
Co-Founder & CEO
Former sports nutritionist turned entrepreneur. Marcus spent five years advising pro athletes on performance nutrition before deciding to put those principles in a can.
SL
Sofia Lira
Co-Founder & CPO
Product obsessive with a background in food science. Sofia led formulation from the first test batch to the final lineup. If it doesn't taste right, it doesn't ship.
DJ
Dev Joshi
Head of Growth
Grew two DTC brands from zero to seven figures before joining Cosmic. Dev runs marketing, community, and the Subscribe & Save program that keeps the fridge stocked.

The mission
is ongoing

We're a small team that cares deeply about what goes into every can. We're growing, but we're not cutting corners to get there. Every new flavor, every new market, every new subscriber is a signal that the frequency is catching on.

Thanks for being part of it.

40+
Formulations tested
before launch
3
Flavors that made
the cut
0g
Sugar. Every can.
No exceptions.

Ready to find your frequency?

Three flavors. Free shipping over $35. Subscribe and save 15%.

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